Post 1 - Types of Research

Primary-

Primary research is personal research you've done yourself, gone out of your way to record statistics and/or discover new data. This could be interviews, focus groups, questionnaires or any other forms of data collection techniques, as long as you've gone out of your way to find statistics on a question or topic that hasnt been researched. There are special job positions for people who can do this type of reseach as quickly and efficiently as possible.

An example of this would be the website Cannotbetaimed.com is a gaming blog that reviews games, talks about the latest news and streams video games. One of the lables at the top of the website is a questionnaire, it asks many questions like "Who is your favourite game protagonist?" and "What future releases are you most excited about?"

Sources:

https://en.wikipedia.org/wiki/Primary_research

http://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-protection/primary-and-secondary-research.html#axzz4S3Yqpwn9

https://owl.english.purdue.edu/owl/owlprint/559/

https://www.thebalance.com/differences-primary-and-secondary-research-2296908

Secondary-

Secondary research (also known as desk research) is information  that has already been found and/or researched, then released publicly. This type of research can include public records, research papers or the internet. There are businesses that focus on gathering data on a large range of

Sources:
http://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-protection/primary-and-secondary-research.html#axzz4S3Yqpwn9
https://www.thebalance.com/differences-primary-and-secondary-research-2296908

Quantitative Questions -

Quantitative questions focus on the statistics, for example “rate this item 1-10” or “tell us the number of times you’ve used this product”. They are used by companies to find out which of their products is more liked or what part of their product is not used as much as expected. It means that consumers get the products made the way they want and the company gets more sales. It is also used in game testing, it shows game developers what parts of the game players enjoyed and what parts were too difficult or boring. Survey sites like Survey Money or Qualtrics exist where you can easily set up a Quantitative quiz that people can fill in.

Sources:
http://www.gamerankings.com/browse.html?site=pc


Qualitative Questions -

Qualitative Questions focus on the person’s opinions and critiques. Questions like “What do you like best about the product” and “If you could change one thing about the product what would it be?” are considered Qualitative Questions because they have nothing to do with statistics. There are websites for products that list information and data about them, these websites have a comment section where anyone can give their opinion and if they recommend it or not. This gives companies a more detailed description of what their consumers want but this it requires people to spend their time writing reviews and the comany spends their time reading through them.

Sources:
http://www.trustedreviews.com/no-man-s-sky-review


Market Research -

Market research focuses on a united effort to discover the likes and dislikes of the consumer so that companies can target and sell more products. Qualitive and quantitive are both part of market research. If you search for a gaming pc on eBay then google can remember your search and tailor their adds so that you see more advertisements for computers than normal, this is one way that companies can find out more about what you've looking for and can then try to sell you their products.

Sources:
http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev3.shtml
http://southernweb.com/2013/03/how-do-some-banner-ads-follow-me/

Audience Research -

Audience research is defined as any communication research that is conducted on a specific audience to find out information about their knowledge, interests, preferences, or behaviours while keeping their research legal and non intrusive. Audience research focuses on finding how a project can be made so the target audience purchases it, this is done so a company can build up a fanbase of people who like simmilar things to the entity the company is selling.

Examples of this can be found at - http://www.slideshare.net/lizmedia/target-audience-research-example